Lexus
Monterey
Car Week
Art Direction,
Concept Ideation,
Enviromental Design
& Project Managing
Team: Czarnowski
Role: Senior Graphic Designer
As Lead Designer for Lexus at Monterey Car Week 2024, I shaped an immersive installation celebrating 35 years of Lexus design and innovation. The experience was structured as a sensory timeline — guiding guests through the brand’s past, present, and future. Through light, sound, and materiality, the narrative honored Lexus’s craftsmanship roots, showcased its current innovations, and revealed its bold vision of electrified mobility.
Our goal was to create insightful, elevated guest experiences curated through the thoughtful consideration of our audience’s desires. Within the context of Monterey Car Week — an event defined by prestige and storytelling — the installation positioned Lexus in a compelling and memorable way, reinforcing its identity as a brand rooted in artistry, performance, and forward-thinking design.
Our goal was to create insightful, elevated guest experiences curated through the thoughtful consideration of our audience’s desires. Within the context of Monterey Car Week — an event defined by prestige and storytelling — the installation positioned Lexus in a compelling and memorable way, reinforcing its identity as a brand rooted in artistry, performance, and forward-thinking design.
*Photo credits: Czarnowski