Lexus
Electrify Expo
Art Direction, Concept Ideation, Environmental Design & Project Management
Team: Czarnowski
Role: Senior Graphic Designer
Electrify Expo, the largest electric vehicle festival in North America, showcases the latest innovations in electric mobility and clean energy. The event features interactive displays, test rides, and educational sessions, offering attendees an immersive experience into the future of sustainable transportation.
Lexus showcased its own electric future by creating a surreal electric blue space for attendees to immerse themselves in the new future of Lexus with a sense of movement, playfulness, and future-forwardness. The subtle integration of the photography, shapes, and pop colors adds depth and dimension to the visual graphics and its digital content.
Lexus showcased its own electric future by creating a surreal electric blue space for attendees to immerse themselves in the new future of Lexus with a sense of movement, playfulness, and future-forwardness. The subtle integration of the photography, shapes, and pop colors adds depth and dimension to the visual graphics and its digital content.
*Photo credits: Czarnowski